The agreement, signed on Thursday between the ministry''s Agency for Domestic Market Surveillance and Development and the national postal operator, broadens cooperation beyond market inspection to include logistics, e-commerce, digital transformation and modern distribution systems.
Ninh Bình Province aims to develop about 200 products rated three stars or higher under the One Commune One Product (OCOP) programme during the 2026-2030 period. The target includes at least four products recognised as national five-star OCOP products.
The campaign is expected to stimulate domestic consumption, boost retail sales, support economic growth, promote Vietnamese brands and encourage consumers to prioritise locally made products while attracting international visitors via shopping events.
The ministry has issued a directive to provincial and municipal authorities calling for participation in the event as part of efforts to implement the Government''s policy on developing the domestic market and encouraging the use of locally made goods.
The Huế Festival Trade Fair 2026 officially opened on Friday at the Huế City Culture and Sports Square, featuring 240 booths and bringing together businesses, cooperatives and trade promotion organisations from across the country.
Counterfeit OCOP products are spreading across online platforms and traditional markets, hurting legitimate producers and weakening trust in Vietnamese agricultural brands.
There were 18,243 OCOP products rated three stars or higher nationwide. Despite thousands of products meeting OCOP standards, getting them into retail systems is not easy.
From enhancing transparency in production processes to boosting sales on digital platforms, technology is not only reshaping traditional business models but also promoting a shift in the rural economy toward sustainable value-chain linkages.
Both sides will implement synchronised solutions to support bringing OCOP products and local specialties onto the e-commerce platform nongsan.buudien.vn and other digital distribution channels.
Retaining this ''traditional essence'' in a new appearance gives businesses greater confidence when engaging in trade promotion activities and approaching international markets.
Đồng Tháp’s OCOP programme has grown beyond a rural economic initiative to become a strong driver for local businesses to upgrade both product quality and packaging to win over discerning consumers.
The domestic market has seen a shift in consumer awareness. While locally made goods were once viewed as secondary choices, improvements in quality and transparency have helped OCOP products become a preferred option in many households.
Việt Nam currently has 18,243 OCOP products rated three stars or higher, forming a standardised quality system that helps strengthen and enhance the Vietnamese national brand.
The ion of these products aims to honour those with quality, practical value, production potential, market expansion capacity, and appeal to consumers both domestically and internationally.