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OCOP

Fake OCOP goods raise calls to protect Vietnamese farm brands

Fake OCOP goods raise calls to protect Vietnamese farm brands

Counterfeit OCOP products are spreading across online platforms and traditional markets, hurting legitimate producers and weakening trust in Vietnamese agricultural brands.
Opening supermarket doors for OCOP products

Opening supermarket doors for OCOP products

There were 18,243 OCOP products rated three stars or higher nationwide. Despite thousands of products meeting OCOP standards, getting them into retail systems is not easy.
Tech-driven shift expands OCOP market access

Tech-driven shift expands OCOP market access

From enhancing transparency in production processes to boosting sales on digital platforms, technology is not only reshaping traditional business models but also promoting a shift in the rural economy toward sustainable value-chain linkages.
Vietnam Post and Bắc Ninh partner to expand online sales of farm products

Vietnam Post and Bắc Ninh partner to expand online sales of farm products

Both sides will implement synchronised solutions to support bringing OCOP products and local specialties onto the e-commerce platform nongsan.buudien.vn and other digital distribution channels.
Glorious Spring Fair 2026: Traditional products win over market

Glorious Spring Fair 2026: Traditional products win over market

Retaining this ''traditional essence'' in a new appearance gives businesses greater confidence when engaging in trade promotion activities and approaching international markets. 
Đồng Tháps OCOP products revamped, targeting intl markets

Đồng Tháp’s OCOP products revamped, targeting int'l markets

Đồng Tháp’s OCOP programme has grown beyond a rural economic initiative to become a strong driver for local businesses to upgrade both product quality and packaging to win over discerning consumers.
Domestic demand drives OCOP expansion

Domestic demand drives OCOP expansion

The domestic market has seen a shift in consumer awareness. While locally made goods were once viewed as secondary choices, improvements in quality and transparency have helped OCOP products become a preferred option in many households.
Việt Nam OCOP Festival 2025 to take place from December 20 to 23

Việt Nam OCOP Festival 2025 to take place from December 20 to 23

Việt Nam currently has 18,243 OCOP products rated three stars or higher, forming a standardised quality system that helps strengthen and enhance the Vietnamese national brand.
Bắc Ninh selects 22 outstanding rural industrial products for this year

Bắc Ninh selects 22 outstanding rural industrial products for this year

The ion of these products aims to honour those with quality, practical value, production potential, market expansion capacity, and appeal to consumers both domestically and internationally.
Cocoa to cash: How two 32-year-olds build a global chocolate dream

Cocoa to cash: How two 32-year-olds build a global chocolate dream

The brand has just secured a three-star provincial rating under Vietnam’s “One Commune, One Product” initiative.
Integration of OCOP branding with craft villages helps boost value

Integration of OCOP branding with craft villages helps boost value

Developing craft villages along with OCOP branding is not only an economic task, but also a cultural and social mission.
Cần Thơ takes its speciality products to tourism destinations

Cần Thơ takes its speciality products to tourism destinations

Many OCOP products such as durian, herbal smoked snails, dried young grapefruit, and goat milk are now offered at travel destinations, homestays and eco-tourism sites across the Cửu Long (Mekong) Delta city.
Trade promotion fair for agricultural products and OCOP products opens

Trade promotion fair for agricultural products and OCOP products opens

The fair features 250 booths from 10 provinces and cities within Việt Nam and five provinces from the Lao People''s Democratic Republic.
VN aims to digitalise OCOP programme for global reach

VN aims to digitalise OCOP programme for global reach

The OCOP programme has certified more than 17,000 products 3-5 star, more than 120 of which have received the top five-star rating.
Mekong Delta OCOP forum kicks off

Mekong Delta OCOP forum kicks off

Running through Sunday, the event features a regional OCOP trade connection conference chaired by the Ministry of Agriculture and Environment, an OCOP product contest, and a trade fair.